NCA Launches Nationwide Campaign on Crypto Investment Fraud

Key initiatives include: 

➡️ Targeted Awareness: Fraudsters lure victims into fake crypto platforms, convincing them their investments are growing through fabricated dashboards, when the funds are stolen; 

➡️ High-Risk Demographic: Over 17,000 UK reports were filed in 2024, with men aged 25-44 making up the largest share of victims; 

➡️ “Crypto Dream Scam Nightmare”: The campaign highlights how the promise of high returns quickly turns into significant financial loss, often tens of thousands of pounds; 

➡️ Victim Stories & Education: Campaign assets include a 60-second video of an anonymous victim who believed £28,000 had grown to £400,000, until discovering it was all a scam; and 

➡️ Practical Prevention Tips: An information sheet with ‘Ten Tips’ warns the public about red flags such as unsolicited contact, pressure tactics, “exclusive club” language, and secrecy requests from scammers. 

✅ Firms should amplify fraud-awareness messaging, ensure customers understand crypto risks, and strengthen controls to detect patterns linked to high-pressure or fraudulent investment offers.