ESAs Warn Against AI Scams with New Consumer Guide

The factsheet helps consumers identify, prevent and respond to online fraud and scams that increasingly leverage artificial intelligence (AI). 

Key points include: 

➡️ AI-enabled scam tactics: Fraudsters use deepfake voices and videos, impersonation, phishing and fake investment opportunities to make scams more convincing and harder to detect; 

➡️ Clear warning signs: The guidance flags fraud indicators such as urgent payment requests, requests for personal or banking details, untraceable payment methods, suspicious links, and AI-generated audio or video anomalies; and 

➡️ Practical prevention steps: The guide sets out practical steps consumers can take to protect themselves.  

✅ Firms should reinforce consumer education, adapt controls for AI-driven fraud risks, and ensure clear escalation and reporting pathways as scam techniques continue to evolve.