News & insights

ESAs Warn Against AI Scams with New Consumer Guide

Written by Insight & Partnership Team | Dec 17, 2025 11:52:28 AM

 

The factsheet helps consumers identify, prevent and respond to online fraud and scams that increasingly leverage artificial intelligence (AI). 

Key points include: 

➡️ AI-enabled scam tactics: Fraudsters use deepfake voices and videos, impersonation, phishing and fake investment opportunities to make scams more convincing and harder to detect; 

➡️ Clear warning signs: The guidance flags fraud indicators such as urgent payment requests, requests for personal or banking details, untraceable payment methods, suspicious links, and AI-generated audio or video anomalies; and 

➡️ Practical prevention steps: The guide sets out practical steps consumers can take to protect themselves.  

✅ Firms should reinforce consumer education, adapt controls for AI-driven fraud risks, and ensure clear escalation and reporting pathways as scam techniques continue to evolve.