---
title: The Consumer Duty will be in Force on 31st July
description: The Consumer Duty comes into effect for new and existing products or services that are open to sale or renewal on 31st July 2023.
---

[News & insights ](https://www.plenitudeconsulting.com/news-insights)

# [The Consumer Duty will be in Force on 31st July](https://www.plenitudeconsulting.com/news-insights/the-consumer-duty-will-be-in-force-on-31st-july)

 Written by [Insight & Partnership Team](https://www.plenitudeconsulting.com/news-insights/author/insight-partnership-team) | Jul 28, 2023 3:55:00 PM

Firms can view the FCA’s Policy Statement and Finalised Guidance in incorporating the Duty into their operations.

Read Plenitude’s latest paper, ‘It’s Your Duty to be (Consumer) Dutiful’, which sheds further light on the FCA’s expectations for businesses to treat customers fairly, ensure good outcomes, and demonstrate appropriate compliance.

[View full post](https://www.plenitudeconsulting.com/news-insights/the-consumer-duty-will-be-in-force-on-31st-july)

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